My Perfume Story
I was gifted a perfume set as a child and I've been captivated ever since!
Scent is so uniquely powerful and yet we never really get the opportunity to play and experiment with it. After a career in product innovation, I returned to my childhood dream of personal alchemy. Artisan perfumery became my creative outlet during lockdown, and I was inspired by the joy and mindfulness it brought me. I founded ELIX to share that playful magic with others and make artisan perfume blending accessible to all.
Building ELIX has been a journey of personal reinvention. It’s both exhilarating and nerve-wracking. One never really knows if your idea will connect with others; all you do know, is that you followed your heart.
Engaging with nature helps is so beneficial
Being out in nature is where Im at my happiest. It's the perfect excuse to slow the pace in our busy lives and getting closer to it, encourages us to appreciate and respect it.
Every adventure has a scent memory
My travels aren't complete without a 'scent experience - they have informed all my blending accords, and transport me back whenever I think of them.
Playing with scent is truly joyful
Scent is proven to have positive effects on the mind and body. But when you couple this with the mindful benefits of personal creativity and power of connection, the wellbeing impact is so much greater.