My Perfume Story
I was gifted a perfume set as a child and I've been captivated ever since!
Scent is uniquely powerful, yet we rarely have the opportunity to play and experiment with it. After a career in product innovation and creative facilitation, I returned to my childhood dream of perfume alchemy. Artisan perfumery became my creative outlet during lockdown, and I was inspired by the joy and mindfulness it brought into my life. I founded ELIX Personal Alchemy to share that playful magic with others and make artisan personalised perfumery more accessible.
Building ELIX has been a journey of exhilarating personal reinvention. You never really know whether your idea will connect with others; all you can do is follow your heart and hope it resonates.
Engaging with nature helps is so beneficial
Being out in nature is where Im at my happiest. It's the perfect excuse to slow the pace in our busy lives and getting closer to it, encourages us to appreciate and respect it.
Every adventure has a scent memory
My travels aren't complete without a 'scent experience - they have informed all my blending accords, and transport me back whenever I think of them.
Playing with scent is truly joyful
Scent is proven to have positive effects on the mind and body. But when you couple this with the mindful benefits of personal creativity and power of connection, the wellbeing impact is so much greater.